Swig expands into the mountain west in the United States

The headline is clear and the descriptive sentence below is complete, allowing you to get straight to the heart of the matter. 

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Concerning the first photo, it allows to highlight the product but the descriptive sentence below is too long and repetitive. Moreover, I would have preferred this photo to be located on the side of the text because it is more decorative than informative. 

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For the content of the first paragraph, we find the 5W and we understand the subject more but there is a surplus of information that makes the text boring and useless. The text is too long, there are too many details, the fact of having quotations is good because it gives subjective opinions but they are badly exploited, the reader does not care to know how many times the woman orders, what she drinks,...

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The second photo illustrates well the facts announced : that the soda chain brings back a lot of people via the presence of cars queuing for their drink. 

 

Overall, the content is far too long and unnecessary, there are repetitions without stopping : "there will be 40 stores, soda stores in Utah, a panel of choices, replaces tea and coffee,..." So the information delivered is useless, the quotes are overplayed, there are way too many exaggerations making the article ridiculous as it presents soda as a primary need, essential to other people's lives.

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The only quote that adds something is the one from Mr. Auering that helps to explain why and how Swig is so successful and where so many stores are opening from. 

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Then, two other photos are good but not essential and allow thanks to the descriptions to understand that this chain works mainly via the drive. After these two pictures, we go away from the subject and the article talks about sodas in general, it makes no sense and brings a long content for nothing. 

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What should have been done is to keep the first 4 pictures and make three simple texts, the first one clearly presenting the 5W in a concise way, the second one explaining why such an expansion, where, how and the third one why such a success, the importance of soda in our life, statistics, testimonies of parents because the biggest consumers are children,...

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                                                                                                                                              SULTAN Marie-Lou at 2.04 p.m., 08/12/2021.